Image of James and his team

How the Productive Valley Fund helped James expand his business

Published: 6 November 2023
Filed under: Communications

Thanks to the Productive Valley Fund, James, the founder of Pretty Decent Beer Co, has been able to secure a new brewhouse and triple his business production capacity in the last year.

“This has been an absolute game changer for our business. We’ve been able to grow the team as a result and we’ve seen the whole business triple in size over the last 18 months as a result of the Productive Valley Fund. The teams bigger, we can produce more of a better-quality product, and more people are able to access us,” said James. 

The Productive Valley Fund (PVF) is a £2.7 million flexible loan fund to support business growth and celebrate local production and enterprise in the Upper Lee Valley. The PVF is a joint initiative between Waltham Forest Council, Enfield Council, Haringey Council, and the Mayor of London.

Two-thirds of the team live within Waltham Forest, and James is excited they’re able to provide and create jobs in a time where that’s not necessarily the case across the market or economy. 

“It's really been a driver in us become a job creator. we were planning over the next five years that this funding would create eight full time jobs. We’re up to our fifth hire already within nine months,” said James. 

While the application is thorough, James received fantastic support from the team throughout every step of the process. The Productive Valley Fund team were able to support James in creating a stronger overall business plan and provided support beyond the fund. 

“The team from day one were looking for a reason to say yes as opposed to looking for a reason to say no, and they live that throughout the whole process. It really focussed my planning and the teams planning over the next five years. It really helped us zero in on a goal we had and it helped us make stronger decisions," said James.

If your business has plans to expand, is an ideal of modern production, and is committed to providing good quality local jobs, then the Productive Valley Fund could be perfect for you.

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