One Council, one brand
Our Corporate style guide
Our corporate identity puts the Council’s stamp on the services we deliver. It demonstrates to the residents of Waltham Forest that the Council is a single organisation working towards the achievement of our common strategic goals.
Presenting one single corporate brand helps us clearly identify our services. To do this, we need to make sure that the Council’s identity is clear, unique and consistently applied by everyone. We want everyone to know that our services come from the Council.
We have worked hard to develop an easy to use guide that allows for flexibility of expression but at the same time has restrictions in place to ensure ongoing consistency. We have a shared responsibility to be firm in our application of our corporate style in order to protect our reputation.
I strongly support the production and implementation of this staff guide and am sure it will help us all communicate better and make all of our services more recognisable and accessible.
Please make sure you read and understand these guidelines. Their principles must be applied to all the communications material you produce or commission and there are no excuses for not doing so.
Thank you.
Martin Esom
Chief Executive
Waltham Forest Council
