According to the Advertising Standards Authority's codes, all advertisements must be 'legal, decent, honest and truthful'.
It is up to advertisers to prove any claims they make. If they cannot do so, the advertisement must be withdrawn or amended. For information on misleading advertising contact the Office of Fair Trading
For further advice, help and guidance contact:
Waltham Forest Trading Standards
Tel 020 8496 3000
Fax 020 8496 6904
Email trading.standards@walthamforest.gov.uk
